Subaru recalls thousands of vehicles for airbag sensor issue

Detroit, MI — July 27, 2015 — Although there have been many reports of issues with airbag deployment systems themselves, several thousand Subaru Imprezas have suffered from a defect outside the airbag itself that makes it difficult to activate the airbags when they are needed. Sensors in these vehicles are overly sensitive and liable to be shut off during unexpected and seemingly benign situations.

Fortunately, the defect doesn’t come completely without warning signs. Top Speed’s Jonathan Lopez reports that an airbag warning light will appear on the dashboard if the sensor has been compromised. Affected Imprezas were built between 2011 and 2012, and featured poor calibration, making the vehicle sensors unable to respond in different conditions.

The manufacturer has, at the urging of the National Highway Traffic Safety Administration (NHTSA) begun contacting owners. While no injuries have been connected to this issue, the company has received 26 different complaints related to it.

Lopez describes some of the ways that the sensor might be accidentally deactivated during the drive.

“These conditions include a passenger touching an electrically grounded part of the car (like the metal seat adjuster), using an electronic device (like a phone) plugged into the accessory power outlet, or sitting with damp clothes,” he said. “It’s also reported that a cell phone left on the seat or a splash of water on the seat could trigger the failure.” He notes that this is a comparatively minor recall, especially considering the much-publicized Takata efforts.

Coupled with other measures for addressing recalls, the right marketing systems will generate a high level of engagement through accurate and comprehensive statements.

Recall MastersSubaru recalls thousands of vehicles for airbag sensor issue

New Subaru recall targets Driver Assist System

Tokyo, Japan — June 29, 2015 — According to a document from the National Highway Traffic Safety Administration (NHTSA), Subaru of America is recalling 72,000 vehicles as part of campaign to correct an automatic braking system failure that could leave drivers at greater risk of damage during a sudden stop. Though affected cars will still have a functioning warning indicator to signal to drivers, they could still be vulnerable to a crash due to a failure of the pre-collision brakes.

As the NHTSA letter describes, the recall pertains to four specific brands from model year 2015 and one for 2016: the Impreza, Legacy, Outback, WRX and XV Crosstrek. The flaw can be corrected through a software update: according to USA Today, manufacturer representative Dominick Infante called the solution “really an easy fix.”

The Eyesight Driver Assist System is the official name of the unit that this recall concerns. The letter elaborates on some of the conditions that will trigger the dangerous action.
“If the switch that activates the brake lights fails, the automatic pre-collision braking component of the driver assist system will not function,” the source states. “If the automatic pre-collision braking system does not function as intended, the vehicle will not react to an obstacle in its path, increasing the risk of a crash.”

Even though a major recall-worthy action may be traced back to a simple software repair, the necessary actions for fixing the problem need to be corrected and taken as seriously as any other possible fault. Conducting a professional-level recall will take the proper message to the dealers and owners alike, making it less likely that the necessary actions will be confused.

Recall MastersNew Subaru recall targets Driver Assist System